Tracks: Entertainment, Governmental Relations, Marketing
In 2017 IAAPA commissioned a report to help members with animals under professional care address a fundamental issue for zoos and aquariums: declining favorability ratings among certain segments of the public. The resulting report provides concrete recommendations about what can and should be done to counteract this trend. Learn how zoos and aquariums from around the globe have translated these recommendations into practice through interpretive and programmatic offerings designed to highlight the important role zoos and aquariums play in ensuring thriving, healthy wildlife.