IAAPA Attractions Expo 2018

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New Kids on the Block: Lessons Learned From “Overnight Success” (Room S330AB)

12 Nov 18

10:15 AM - 11:30 AM

Tracks: Facility Operations, Games and Merchandise, Human Resources, Marketing, Safety and Security

Speaker(s): Bryan Sieling, Associate Director, Office of Project Management and Planning Assistant Director, National Museum of African American History & Culture; Frederic Bertley, CEO, Center of Science and Industry (COSI); Jesper Vilstrup, Managing Director, LEGO House A/S

Moderator(s): Sharon Stulberg, Senior Director, Global Business Development, American Museum of Natural History;

Building a museum, or any large-scale attraction, from the ground up presents a wide variety of challenges, but some get it right from the start. Hear the story behind the successes from industry professionals who achieved immediate acclaim and record attendance from opening day. These “instant” rewards require an enormous amount of planning and decision making, and some lessons are learned only under fire. Gain insight from those who lived through it.

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