IAAPA Attractions Expo 2018
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FEC: Digital Marketing - The Affordable Marketing Tool for FECs
(
Room
S320ABCD
)
13 Nov 18
3:45 PM
-
5:00 PM
Tracks:
Facility Operations
Speaker(s):
RJ Watters, Owner, Fourth Element Marketing;
Kenna Watters, Marketing Director, Jake’s Unlimited
Moderator(s):
Jeremy Hoyum, Senior VP Park Performance, Urban Air Adventure Parks;
Join FEC veteran operators to learn more about the different forms of digital marketing - geofencing, mobile ads, Facebook targetting and push, Google Analytics, Adwords and targeted email will be explored. Together we will understand the differences between these forms of digital marketing and how you can best track and measure results for success.
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