IAAPA Attractions Expo 2018

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FEC: Crisis Management in the Social Media Age (Room S320ABCD)

This case study will guide you through social media viral issues that can undermine your company’s standing in your community. Real-world examples will help you understand the speed in which a crisis can escalate, and how this can directly affect your business. Discover how to create a plan to monitor social media platforms for damaging content, understand when and how you should respond and learn the difference between public perception and how you view your facility’s reputation.