IAAPA Attractions Expo 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Revenue-Generating Ideas for Entertainment Departments (Room S330AB)

12 Nov 18

3:45 PM - 5:00 PM

Tracks: Entertainment, Food and Beverage, Games and Merchandise

Speaker(s): Scott Swenson, Owner/Creative Director, Scott Swenson

Moderator(s): Sharon Aguillen, President, TCB Productions LLC;

A common misconception in the attractions industry is that entertainment departments spend money, but do not generate revenue. This session addresses this misconception by exploring multiple case studies showing how theme parks, zoos and festivals can use their live entertainment assets to create new and sustainable revenue streams. Discover how synergetic collaboration between departments can increase guest spending while offering unique and memorable experiences.

Home Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan