IAAPA Attractions Expo 2018

The Importance of Storytelling for Smaller Parks (Room S320EF)

13 Nov 18
3:45 PM - 5:00 PM

Tracks: Entertainment, Facility Operations, Marketing

The magic of storytelling can immerse guests into a new world at a theme park. Learn how smaller park operators can implement unique storytelling tactics, which involve careful planning and a creative strategy. Discover how parks can create fun stories that will leave guests with an experience they will not forget.