Let’s face it, sometimes we’re drowning in buzzwords while starving for application. Not just storytelling, but having a story worth telling. Not just what a business does, but what it’s smart enough not to do. Not just adding features to one-up the competition, but being meaningfully different. Fresh Paint, a brand launched by North Carolina-based Garman Homes, is creating homes for people who “rage against builder beige.” Originally intended to target Millennials, Fresh Paint is resonating with design-savvy buyers of all demographics who embrace not only the builder’s stylish, customizable homes, but also its iconoclastic personality. Learn how this dynamic builder is not only creating deep engagement with customers, but also rebuilding its entire business strategy around it.