Millennials, the largest living generation, will shape the housing market for years to come. But understanding their diverse needs and desires requires a nuanced analysis. Enter Ali Wolf, housing economics expert and Millennial herself, who recently conducted a nationwide survey of her cohort’s attitudes about homeownership. Wolf will share key findings from her research, revealing the deeper insights that get lost in headlines and top-level data. While some generalities hold true—Millennials do prefer experiences over things and like to “collect moments” rather than sets of china—discover the layers of markets within the market, and how they prioritize things like location, design, spaces, walkability and affordability.