PCBC 2018

Using Virtual & Augmented Reality to Engage Prospective Buyers (Room 206, Level 2)

28 Jun 18
2:30 PM - 3:15 PM

Tracks: Re-Think Conference

Augmented reality has been all the rage since the release of the iPhone X, and both VR and AR were among the hottest topics at this year’s Consumer Electronics Show. How do you bring these technologies into new home marketing? More importantly, how do you use them to actually sell homes? This lively session will show you current VR technology and the off-the-shelf solutions that you can use today—from model and community walk-throughs to customizing materials and more. You’ll also explore AR technology and get five ways you can use it in your sales office within one week for little to no cost. This isn’t pie-in-the-sky stuff. You’ll walk away with practical information and tangible ideas about how to implement these game-changing technologies into your current operations—and also some lessons learned from failures that you can avoid.