Southwest Air, Costco, Tesla, Patagonia, Pixar, Cirque de Soleil. These Iconic organizations, and many more, have discovered a recipe that allows them to not only create raving, loyal customers, but also to design high profit monopolies in the process. Companies in highly competitive industries have been struggling for some time to grow organically, and the cause is a business disease that's reached epidemic proportions. That disease, and how it manifests itself, will be discussed in depth. Additionally, you will discover why strengths, differentiation and competitive advantage take a back seat to the true linchpin of demand creation. In this fun, thought provoking and interactive presentation the status quo will be challenged. Like how the only reason the sales organization exists is because demand does not, and why asking customers what they desire is also a losing proposition. There is hope for optimism though, such as learning about a particular field of study that helps organizations "see what others miss" driving unprecedented value. The Attraction Model is real and it's secrets are about to be unveiled.
To register for the Education Day, including the Luncheon, please click HERE or contact Event Management at info@amusementexpo.org.