Your Retail Survival Guide
(Room 113)
26 Aug 18
8:00 AM
-
9:00 AM
The retail game has changed forever, from the mega rise of mobile and ecommerce to the sharp fall of brick-and-mortar. Without a doubt, shopping habits changed fast with marketers now spending a third of their budgets on channels they didn’t even know existed five years ago. Retail trends move at lightning speed today so what exactly does the future look like for us in the salon and spa industry? How do we get our piece of the pie? One thing we know for sure is that technology has transformed how we shop; from drone delivery within an hour, to customer service beauty bots to try-on apps that let you virtually find just the right shade of orange-y red lipgloss. The customer journey today is dynamic, accessible, and continuous. In other words, it's non-stop. We can’t fight the future, we need to hop onboard and find our unique area of strength, from uber-customization, mind blowing experiences to five diamond level customer service. Learn how to ensure that these critical retail revenues remain with you by developing your own unique retail survival strategy.