NY NOW® Winter 2018

Identify Your Customer: How to Build a Tribe of Loyal Customers and Grow Your Brand (Room 1A03)

06 Feb 18
12:00 PM - 1:00 PM
Have you ever wondered how some brands just seem to have their finger on the pulse, perfectly anticipating what their customers want and need? They know that the secret to building a thriving, relevant brand is understanding who their target customers are, and building a message, product, and experience to meet their unique needs. In this interactive workshop, business coach and consultant, Justine Clay will share a step-by-step guide to create your target customer avatar and make a plan to connect with them on, and off-line.