Crafting Your Brand: How to Shape a Successful Artisan Brand Through Digital Storytelling
(Room 1A01)
04 Feb 18
1:30 PM
-
2:30 PM
Clarity about your brand as a whole helps shape every marketing effort you undertake. Hear from ByHand Consulting’s colleague, Marcella Echavarria, about how to create a strong, simple and compelling brand to convey the value and authenticity of artisan products. Plus, learn best practices for employing social media and digital storytelling to communicate your brand.