Contests, Sweepstakes & Social Media, Know the Rules!
(Room 1A01)
05 Feb 18
10:30 AM
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11:30 AM
Manufacturers and retailers are turning to sweepstakes and contests as promotional tools while aiming to keep pace with technological advances and new platforms. But rapidly changing advertising and privacy laws, coupled with developments in mobile marketing and customer tracking, raise complex legal questions for companies’ use of sweepstakes and contests.
In this program, experts will address critical issues that arise when using social media to reach customers. The topics covered will include: governing sweepstakes, skill contests and other promotions on the new platforms; compliance with laws governing real time marketing; new mobile marketing developments; and more!