NY NOW® Winter 2018

Sessions (28)

Importing 101: Everything You Always Wanted to Know About Importing But Were Afraid to Ask (Room 1A03)

04 Feb 18
8:30 AM - 10:00 AM

ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import... More...

Creating a Standard Operating Procedure for Your Business (SOP) (Room 1A03)

04 Feb 18
10:30 AM - 11:30 AM

No matter the size of your business or your number of employees, you need to create and maintain standard operating procedures!  This talk wil... More...

Kick-Start 2018 with a Plan for The Numbers (Part 1 of 3) (Room 1A01)

04 Feb 18
10:30 AM - 11:30 AM

What will be covered: Financial review/P&L: what reports to look at. How to review operating costs : what percentage of the over all numb... More...

Inventory Management Fundamentals: A Fair Trade, Boutique Gift Store Survival Guide (Room 1A05)

04 Feb 18
11:00 AM - 12:00 PM

How to operate a Fair Trade Store with a focus on operational best practices, especially in regards to inventory management and planning. A great s... More...

Innovative Purchasing-Consumer Patterns in Personal Care Products (Room 1A01)

04 Feb 18
12:00 PM - 1:00 PM

Consumers used to purchase whatever was put out for sale...no more. The consumer now dictates what they're interested in, when they want to buy... More...

The Popularity of Artisan: A Discussion of Consumer Trends (Room 1A03)

04 Feb 18
12:30 PM - 1:30 PM

Handmade products from American designer-makers to global artisan brands are a leading trend at NY NOW and across the US lifestyle market.  Wh... More...

Crafting Your Brand: How to Shape a Successful Artisan Brand Through Digital Storytelling (Room 1A01)

04 Feb 18
1:30 PM - 2:30 PM

Clarity about your brand as a whole helps shape every marketing effort you undertake.  Hear from ByHand Consulting’s colleague, Marcella... More...

Facebook 2018: Making the Most of Social Media's Giant (Room 1A05)

04 Feb 18
1:30 PM - 2:30 PM

Despite being the most used social channel on the planet, the ins and outs of Facebook's ever-changing algorithms and business options are a so... More...

Kick-Start 2018 with a Plan for The Buy (Part 2 of 3) (Room 1A03)

04 Feb 18
2:30 PM - 3:30 PM

What will be covered: Buying budget review - what to look at . How to set buying budget for 2018 by month by supplier. A sales by ca... More...

Importing 101: Everything You Always Wanted to Know About Importing But Were Afraid to Ask (Room 1A03)

05 Feb 18
8:30 AM - 10:00 AM

ByHand Consulting co-founder Colvin English and Phoenix International Business Logistics president Phil Hobson outline the nuts and bolts of import... More...

Kick-Start 2018 with a Plan for The Marketing (Part 3 of 3) (Room 1A05)

05 Feb 18
10:00 AM - 11:00 AM

What will be covered: Learn about the different customer types and how best to keep them coming into your store. How to revi... More...

Contests, Sweepstakes & Social Media, Know the Rules! (Room 1A01)

05 Feb 18
10:30 AM - 11:30 AM

Manufacturers and retailers are turning to sweepstakes and contests as promotional tools while aiming to keep pace with technological advances and ... More...

Influencer Marketing on a Budget: Leveraging Micro-Influencers to Boost Your Business (Room 1A03)

05 Feb 18
10:30 AM - 11:30 AM

Influencer Marketing is one of the hottest trends in social media outreach today. The only problem is, most businesses don't have the budget to... More...

Building Successful Artisan Partnerships: Best Practices (Room 1A03)

05 Feb 18
12:00 PM - 1:00 PM

What are the keys to successfully bringing an artisan product to market?  Join the Nest team as they share their first-hand experience in buil... More...

Community Connections: Leverage #ShopLocal Trends to Increase Foot Traffic, Retail Loyalty and Sales! (Room 1A01)

05 Feb 18
12:00 PM - 1:00 PM

Speaker(s): Becky Tyre ; Julie Chavez ; Lindsay Anvik ; Mackenzi Farquer

Location may be key to choosing the right spot for a retail store, but independent retailers know that it’s the culture of community that kee... More...

Drive Traffic and Boost Sales with In-Store Classes and Special Events (Room 1A05)

05 Feb 18
12:00 PM - 1:00 PM

In-store special events are a great strategy to attract new customers, reward loyal shoppers and create dynamic partnerships with other local busin... More...

Let's Get Technical: Designing Innovative and Scalable Artisan Products (Room 1A01)

05 Feb 18
1:30 PM - 2:30 PM

Product development and design often focuses on newness and innovation.  How can product development also ensure consistent and reliable produ... More...

Merchandising for Booths, Pop-Up Shops & Trade Shows (Room 1A03)

05 Feb 18
1:30 PM - 2:30 PM

This seminar is going to help you make more money doing what you already do best -- retail.  Whether you're doing trade shows or pop-up sh... More...

Prioritizing Environmental Strategy (Room 1A05)

05 Feb 18
1:30 PM - 2:30 PM

Though consumers are more concerned than ever about environmental issues and want to choose eco-friendly products for their homes, they are still s... More...

Emerging Trends in Personal Care Products, 2018 (Room 1A01)

05 Feb 18
3:00 PM - 4:00 PM

For the first time in history, skin care products are outselling color cosmetics. The personal care products marketplace is exploding with more opt... More...

How Much Should I Buy? (Room 1A03)

06 Feb 18
9:00 AM - 10:00 AM

This workshop will detail the need, benefits and workings of a productive open-to-buy" system.  Retailers will learn how to set up a buyi... More...

How to Spot, Shop & Sell On-Trend Gift Items (Room 1A01)

06 Feb 18
10:00 AM - 11:00 AM

Knowing how to identify and integrate trends can help you boost sales -- whether you're jump-starting a new business or revitalizing an existin... More...

Loyalty Programs: Squeezing More Money Out of Current Customers (Room 1A03)

06 Feb 18
10:30 AM - 11:30 AM

It costs 5x more to attract a new customer than it does to retain an existing customer.  On average, 50-60% of new customers at a small b... More...

A Dialogue on Design (Room 1A01)

06 Feb 18
11:30 AM - 12:30 PM

Join us for a creative conversation and discover the emerging international trends in color, print, pattern and surface design and materials with a... More...

Identify Your Customer: How to Build a Tribe of Loyal Customers and Grow Your Brand (Room 1A03)

06 Feb 18
12:00 PM - 1:00 PM

Have you ever wondered how some brands just seem to have their finger on the pulse, perfectly anticipating what their customers want and need? They... More...

How to Lead with Purpose to Maximize Sales and Social Impact (Room 1A03)

06 Feb 18
1:30 PM - 2:30 PM

Do you know your purpose driven business style? Do you want to use your company to make an income and an impact? Both can be challenging, but with ... More...

Magnify Your Business: Tips, Tools & Strategies for Automated Marketing (Room 1A01)

06 Feb 18
1:30 PM - 2:30 PM

Do you ever forget to follow up with new prospects, customer anniversaries and birthdays? Automated Email Campaigns (aka Autoresponders) do what YO... More...

Understanding How Trademark Rules Impact Your Business & Branding (Room 1A01)

06 Feb 18
3:00 PM - 4:00 PM

Trademark rules and copyright laws are important and can be valuable assets – especially when buyers, sellers, curators and marketers employ ... More...