How many rewards cards are on your keychain?
How many notifications have you clicked this morning?
Have you talked to a robot today?
Gamification is creeping into the consumer experience everywhere we look, online and off. The big brands are powering up with rewards and apps, but the real strength of gamification is more subtle (and more powerful) than Starbucks for Life or McDonalds Monopoly.
In this talk, you'll learn how brands are using gamification techniques to boost customer interaction and retention, build great goodwill and most of all… drive sales, repeat sales and upsells.
We'll explore how different game mechanics hook into buyer psychology and how to use them to give your brand a huge boost in a noisy world. 'Black hat' methods drive urgency, while 'white hat' strategies make customers fall in love with your brand and tell their friends all about you. Learn how to strike a healthy balance between the two, and explore how to implement effective, specific game mechanics to get your customers hooked, no matter how big or small your brand.
We'll also show you how we have been using simple bots to drive customer interaction and sales, why we believe they are far more effective than traditional email lists, and where we see the future of marketing in 2018.
There will be a coffee break followed by an optional chatbot building workshop at 12:00pm