HSN, Facebook Live and LiveShopCast: How Live Video Has Transformed the Retail Industry
(Room N243)
13 Mar 18
2:30 PM
-
3:30 PM
Tracks:
Independent Retailer Conference
The Home Shopping Network (HSN) has long been a holy grail for selling product and getting in front of an audience. Over the years, consumers around the country have looked to HSN for a more personal and direct connection with products. With the advance of technology, it's no surprise that this same tested concept would take hold in new ways - specifically, through live streaming, a tech trend that is growing exponentially. Meanwhile, the role of influencers in the digital, social space has taken consumer products and services by storm. The formidable pairing of these two trends has completely transformed the retail industry, and we are just seeing this phenomenon begin to unfold.