The Anatomy of a Well-Designed Store: How to Set Your Sales Floor to Sell!
(Room Central Hall Lobby)
12 Mar 18
12:00 PM
-
1:00 PM
Tracks:
Independent Retailer Conference
Physical retail is becoming less about the product and more about the in-store experience. Shoppers come to your store not just to buy; they come for ideas and inspiration. And they come to be entertained – even when they don’t buy anything; it’s the experience on your sales floor that brings them back. To do that you need to create an environment that attracts customers, entices them to spend time in the store, and encourages them to purchase on impulse while they are there. During The Anatomy of a Well-Designed Store, consumer anthropologists and professional store planners, Rich Kizer and Georganne Bender will share everything you need to know to tweak the in-store experience and turn your sales floor into a selling machine! You’ll learn: How to identify your store’s Moments of Truth, the areas and impressions that can number 25 plus during a typical visit to your store; Where to find your store’s Lake Front Property, the sections of your sales floor that sell better than others; How to utilize Enablers, the things you do that make customers feel welcome and their decisions easy; How to eliminate the Inhibitors, “shopper-stoppers” that hide in plain sight on your sales floor; plus How to identify and work your store’s Impression Points, those important first interactions that stick with customers long after their visit to your store.