Generation Z: Who Are They and What Do They Want?
(Room Central Hall Lobby)
11 Mar 18
3:45 PM
-
4:00 PM
Tracks:
Independent Retailer Conference
Gen Z are the new kids on the block. Though younger than Millennials, this group already has $143 billion in buying power. This 15-minute presentation will cover how retailers can target Gen Z shoppers by breaking down who they are, what they like, and how to reach them.