Meet the New Consumer: Who Are These People and What Do They Really Want?
(Room Central Hall Lobby)
11 Mar 18
12:00 PM
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1:00 PM
Tracks:
Independent Retailer Conference
The times they are a-changin’ and so are your customers. Each day you work with very different tribes of consumers – each one with a unique approach to buying and building relationships, trust and confidence. During this presentation, you will meet Generation Z, the first fully digital generation of hyper-connected multi-taskers who speak “slanguage” and don’t understand the concept of unplugging. By 2020 Zeds will be 40 percent of all consumers, with $44 billion in annual spending. Meanwhile, Millennials hold $200 billion in annual buying power and rely heavily on friends, blogs and social medias before making a purchase. And there are the 50+ ZOOMERS, an often overlooked group of consumers with deep pockets and special needs they won’t admit… but you need to know. You’ll learn how each group compares your in-store experience with what they see online and what happens to them in other brick and mortar stores. Plus, you’ll learn what it takes to be a consumer advocate for a customer who wants it all.