Amazon Brand Registry 2.0: What You Need to Understand So You Can Help Brands, Manufacturers and Other Partners at ASD
(Room N245)
11 Mar 18
3:00 PM
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3:45 PM
Amazon’s introduction of Brand Registry 2.0 has caused a lot of confusion among sellers and brand owners alike as brands attempt to enforce their rights on the platform. Brands are sometimes shocked to discover that sellers have lost their selling privileges. Sellers are shocked to be taken down for trademark infringement on listings they didn’t even create. Abuse cases are soaring on both sides and Amazon is taking steps to rein in bad actors. In this presentation, Cynthia talks about how sellers can help their supplier partners be successful through BR 2.0 without breaking the rules.