Meetingpoint: Bus stop in front of Entrance K
How to develop, market and manage a successful scary event
There was a time when the traditional summer season was the only peak moment for attendance and revenue. The introduction of new types of events lead to multiple high performing moments in the year, with Halloween of course as one of the most popular and successful ways to extend the season, deliver new guest and drive profits.
Join industry professionals for this Halloween Forum at Walibi Holland and get inspired by the backstage tour during the preparation of Walibi Holland’s award-winning “Halloween Fright Nights”, one of the best Halloween events in Europe. Learn more about the development, design and marketing of a Halloween event for facilities of all sizes and enjoy the networking lunch and reception (with a small touch of horror).
Schedule
09:00 - 10:30 | Bus leaves and transfer to Walibi Holland
10:30 - 10:50 | Arrival & Welcome Coffee
10:50 - 11:00 | Welcome & Introduction
11:00 - 12:15 | Conference - How to market your event to different target groups
12:15 - 13:00 | Conference - How to design a great haunted attraction
13:00 - 13:30 | Lunch & Learn Roundtables
13:30 - 15:30 | Guided backstage tour Halloween Fright Nights
15:30 - 16:00 | Goodbye networking reception
16:00 - 17:00 | Bus leaves and transfer to RAI Amsterdam