With all of the distractions and diversions in today's marketplace, it's important to cut through the clutter and focus on the major trends. The biggest challenge is capturing the wandering customers' eyes, persuading them to stop and pay attention to what you have to offer. As always, it is the informed use of color and understanding trend directions that helps to convince your target audience. In order to recognize the direction of trends, it is vital to know where they are coming from as well as where they are going. Color expert Leatrice Eiseman will show you the forecast that will provide clarification, inspiration and/or validation to the upcoming trends that will work best for your business. She will also include some helpful insights from her newest book, "The Complete Color Harmony" Pantone edition.