Making the In-Store Experience Memorable
21 May 18
9:00 AM
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10:00 AM
The retail experience is as much about personal expression, identity and individuality as it is about consumption, especially in our wants-vs.-needs-focused society. Whether the conversation starts in the store, or through social media or e-commerce, the most memorable in-store retail environments connect emotionally and deeply, and offer shareworthy experiences to the specific target customers. Is your store truly immersive enough to draw consumers in? Are they engaged? Does the retail environment capture a sensorial experience, initiate discovery and generate conversation, ultimately leading to a path to purchase? In this session, JGA Chairman Ken Nisch will dive in deeper to uncover the elements that truly make the store environment memorable and experiential.