In today’s commercial real estate landscape, most markets are highly saturated, with many developers attempting to “out-build" the building next door. These dynamics often lead to deployment of “me too” amenities, shotgun marketing and leasing strategies and price-driven deals, making it nearly impossible to differentiate one building from another. But what if you could know who your ideal tenants really are, what they value, what type of product to build for them and which elements are true drivers of pace, preference and premiums? How might that affect overall occupancy, retention and profitability?
