JPMA Baby Show 2018

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

Parent Purchasing Behaviors in the Digital Age (Room 202B)

20 Mar 18

2:30 PM - 3:30 PM

Speaker(s): Rana Gheissari, Director of Partnerships, weeSpring; Natalie Gordon, CEO, Babylist; Liz Tenety, Co-founder, Mother.ly;

Moderator(s): Kelly Voelker, Director of Public Relations, Juvenile Products Manufacturers Association (JPMA)

Consumer buying behavior is experiencing a massive shift. As the retail landscape changes, the baby industry will continue to see increased demand in the digital marketplace. This panel will explore how parents, grandparents, caregivers and friends are approaching the new digital landscape to create registries, write product reviews and share online content.

Home Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan