(Repeated Session on Wednesday, April 11)
With the continued commoditization of business products services, the value offered by any organization to the consumer is changing at a rapid speed. Is your business relevant? Are you different? Do consumers care about your message and brand? During this session, join Josh as he examines the topic of consumer relevance and the solution strategies available to engage, inspire and recruit new customers.
By attending this session, you will:
- Identify why it STARTS with the HEARTS, and what to do about it.
- Examine what the best do differently.
- Review why and how the BEST are OBSESSED with the customer perspective.
- Discover how to leverage the Orange Juice and Newspaper principles to surpass customer expectations – on purpose.
- Apply and use the GIFT framework for increased external engagement.
- Discuss key “bread crumb questions” particularly two you absolutely need to ask yourself.