If you don't tell your story someone else will. Regardless of your position or where you work the digital age compels you to define yourself, school, and organization or be defined. Stories that pull on emotions while linking to successful outcomes can drive and sustain change. BrandED is a strategic mindset that harnesses the magic power of storytelling to showcase all the good that happens in our schools while building dynamic relationships. In this presentation Eric will showcase ways that every educator can become the storyteller-in-chief while illustrating how feeling can be cultivated through image, promise, result, vision, belief, emotion, and value. The time is now to unlock the potential of brandED.