It is time to lead from the library and you might be wondering how to share that message and your goals and vision with others. With creative branding and marketing you can bring your library story to life, while leading within your school community and throughout the world like never before! In this session, Shannon McClintock Miller will share several branding and marketing ideas that will help you share your library story in memorable, effective and valuable ways. You will explore the why and the how of library branding and marketing, while taking a look at specific tools and examples to communicate your story.