What do Facebook, Amazon, Apple, Microsoft, and Google -- F.A.A.M.G. -- all have in common? They are platforms, both in terms of technology and in terms of business model, where the new currency is interactions, not dollars. In this session, you will gain valuable insight on the difference between technology-as-a-service and platform-as-a-business model. Bruce will walk you up the "stack" and explain how personally moving to an "as-a-service" model will revolutionize your perspective and professional practice.