In case you don't know, FAAMG stands for Facebook, Amazon, Apple, Microsoft, and Google — all heavy investors in K-12 education. Led by Education Daily® reporter Emily Brown, this workshop will provide keen insights on how the tech titans deal with ESSA reauthorization and the pressing issues of student data privacy and cybersecurity. Sean Cavanagh, Senior Editor of EdWeek Market Brief, will provide a fascinating look at ed tech as a market and consider where these giants are placing their bets. Bruce Umpstead will provide a strategic analysis of the business models employed as the tech titans battle each other for supremacy in K-12 education. You will learn how intense competition will shape the industry for decades to come, and leave with a deeper understanding of the market forces driving the future of education. You will be fascinated and informed, walking away with a better understanding of the epic battle for the hearts, minds and education of the next generation.