When it comes to candidate experience, the only way to know how your recruiting team is doing is to ask your candidates directly and regularly. Measuring candidate experience helps you identify what's working, what needs improvement and how it all potentially impacts your organization. For example, it’s well-documented in business today that poor customer service harms customer retention, referrals and potential new business. The same has been true for job seekers, and for too long employers were resistant to treating candidates as the primary customer of recruiting. Thanks in no small part to the annual Candidate Experience Awards, that's starting to change. By combining constant feedback loops with annual benchmarking, employers have the power to influence whether or not candidates apply again, refer others or make purchases if a consumer-based business. Join Kevin Grossman and Jason Moreau for an interactive showcase of Talent Board Candidate Experience Awards (CandE) benchmark research via the Survale platform, Talent Board's data platform partner.