Research from Talent Board reveals that 65 percent of candidates who have a poor candidate experience do not receive any interview preparation or communication before, during or after the interview. REI, a specialty outdoor retailer that is also the nation's largest co-op, has addressed this by developing a well-structured pre-boarding process that's successfully fostered early cultural integration, drove interview and hiring productivity and improved long-term employee engagement and retention. It's also developed a fully functioning in-house creative and digital strategy to elevate and transform REI's employer brand. Join Adela Schoolderman for a comprehensive discussion about REI's transformative talent-acquisition process.