"Man in the Middle” - How to create value for the end customer in a digital B2B2C world.
(Room Source Direct Seminar Stage)
31 Jul 17
3:30 PM
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4:30 PM
This session will describe the pressures on each constituent in the commerce and content value chain. Whether an exporter, importer, distributor, or retailer, each member of the chain has challenges and opportunities to improve the customer’s experience. Putting up a web site, including going direct to the end customer, will falter if you are not able to compete on content that is persuasive, differentiated, and up-to-date. Case examples of how leading, global brands, distributors, and retailers compete in the digital age will be shown.