2017 ASD August Value & Variety

5 Keys to Building Store Strength with Video Getting past video myths to find effective strategies (Room Central Lobby)

01 Aug 17
2:15 PM - 2:30 PM

Tracks: IRC

Video is a powerful tool that can increase both store traffic and overall dollars spent at your store. But, for retailers to take advantage of video, they need to see past the hype to find the strategies that make the biggest impact. Retail, video and TV expert Doug Garnett will show you how video can be used to improve your business today and how to avoid common mistakes. Topics will include video (and TV) myths and truths, ways to look at your business to find the best places to use video, how to make video affordable, and how to create return on your investment in both revenue and building your brand.