2017 ASD August Value & Variety

Dispelling Millennial Myths: What the New Generation of Shoppers Actually Wants from You (Room Central Lobby)

31 Jul 17
1:15 PM - 1:30 PM

Tracks: IRC

Millennials are transforming the relationship between retailer and consumer in search of a seamless experience from online to in-store, but nobody seems to understand how to engage with them. We’ll navigate some popular Millennial myths to help retailers provide the experience Millennials demand.