2017 ASD August Value & Variety

A New Dynamic: The Consumers Path to Purchase (Room N243)

01 Aug 17
3:00 PM - 4:00 PM

Tracks: IRC

The consumers path to purchase is rapidly evolving. With an infinite amount of options and opinions consumers no longer know who to trust for advice on what to buy. Learn how brands like Reebok and Wusthof are changing this dynamic through trusted marketing and growing their business with Experticity. Plus, discover ways you can strengthen your own business through the path to purchase.