2017 ASD August Value & Variety

The Secret to High-Converting Facebook Ads (Room Central Lobby)

31 Jul 17
12:00 PM - 1:00 PM

Tracks: IRC

Facebook Ads can be an incredible customer acquisition tool for almost any business — IF you know what you're doing. "Set-it-and-forget-it" just doesn't work here. And crossing your fingers is not an adequate ad strategy. THIS is where so many business owners get stuck. But fortunately, Facebook Advertising doesn't have to be hard! In this session, you'll discover simple yet powerful tools, tips, and strategies that will set you up to start running highly-profitable Facebook Ad campaigns right away, including what the pixel is, why you must use it, and how to set it up properly, the magic of Facebook Retargeting and an evergreen ad testing strategy guaranteed to increase conversions​ and generate ROI.