How to Powerfully Communicate Your Brand Through Photography & Video
12 Nov 18
12:00 PM
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1:00 PM
Visual communications are very powerful tools that can be used to motivate and connect with your consumer. The hospitality industry tends to use very similar language and types of imagery, making it difficult for consumers to viscerally “get” what differentiates your brand and your offering. Defining your brand at the deepest level will provide the groundwork to bring your brand authentically and successfully to market, no matter the size, using visual communications to seduce your audiences.
Using examples from well-known brands and industry case studies, Transformational Brand Strategist and Creative Director Beth Taubner will help you understand how to confidently and potently express your brand, build its reach, emotionally connect with your customers, and set your brand apart from competitors through the use of photography and motion.