Engaging Your Guests: How Customer Data Can Transform CX and Create Bottom-Line Success
11 Nov 18
10:45 AM
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11:45 AM
With the recent explosion of guest feedback across direct and social channels, user-friendly mobile apps, and on-site interactions, hospitality operators and owners have an abundance of customer data, and with this data, they finally have the opportunity to truly engage and create personalized experiences across touch points. In what ways are brands doing this today? What is their vision for the future of CX and how are they working to close the customer-to-company communication gap?
This panel presentation will discuss how customer data can transform the customer experience and ultimately create bottom line success. Moderated by David Mollov, Global Lead of Hospitality, Travel and Leisure at Medallia, this panel discussion will touch on key themes in customer experience, including using social media to “close the loop,” engaging guests during all points of their visit and increasing survey responses through personalization.