Growing your Customer Base
(Room 184 ABC, First Floor)
05 Jun 18
10:45 AM
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11:30 AM
Tracks:
New Recruit Boot Camp
While still on active duty in 2009, Drill Sergeant Daniel Alarik grew frustrated when he couldn’t find t-shirts that showcased his country’s military pride. So he decided to design his own. Today, Grunt Style is the largest military and patriotic lifestyle apparel brand in the U.S. With no brick-and-mortar stores, Grunt Style relies entirely on its website for sales. A month after overhauling its initial marketing campaigns, Grunt Style’s sales increased by nearly 3x, its revenue increased by 267% and its Google AdWords costs dropped by 55 percent. How did that happen? This session will track how key shifts in the use of paid advertising, SEO, remarketing and a refocus on mobile drove results, with lessons for all.