Play as the Universal Language of our Business
(Room Begonia 3101-3103)
14 Jun 17
11:30 AM
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12:30 PM
Discover how expanding your focus on interactive play can lead to improved length of stay, guest satisfaction, and a stronger sense of community for your attraction. Embracing the primal nature of play in attractions and planning of projects can lead to direct and positive gains in operations and profitability. Physical play connects humans together through shared experiences that entice guests as individuals to engage with others in ways the digital age leaves behind. Gain an understanding of four play styles, how understanding each will help park operators, and how play can be profitable and drive attendance.
Learn about new play experiences (both wet and dry) in the market and how they can complement each other.