a2zShowOBR-Sandbox

Increasing Your Competitive Advantage by Communicating a Stronger Philosophy/Positioning Within Your Markets (Room 100)

07 Sep 19
9:00 AM - 10:00 AM

Tracks: Education and Non-Profit

Speaker(s): Keren Bogaczyk-Smith Has a Really Long Name

Developed for owners, experienced aftermarket sales professionals, and the sales managers who lead them, this advanced sales program will offer ideas about how to better answer a customer or prospect asking you “Why based on all the competitive alternatives available to me do I want to buy from you?” This one hour program will also discuss how you are not in a price driven market as well as the five tests you can use to evaluate and improve your communication of your value and uniqueness.