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QR Codes 101 - What Are They and How Can They Grow Your Business. (Room 140)

You may have noticed black symbols showing up on billboards and other marketing materials in recent months. These 2-D barcodes are known as QR codes (Quick Response codes) and are gaining in popularity thanks to the recent explosion of smartphones among consumers. Many businesses are beginning to use QR codes to engage current and potential customers to provide information about the business itself, but more importantly product and service information. In this session, Olson outlines an explanation of the process as well as specific ways your business can take advantage of this new marketing phenomenon.