Delivering effective, engaging communications across multiple locations and departments can be challenging. But with the help of social media, employers are better able to engage their audience. To date, many employers have struggled to incorporate these unfiltered channels into their employee communications. AECOM, however, has recently developed an innovative 540°-engagement strategy that successfully incorporates Instagram and Twitter into their wellness and open-enrollment media plans. Bernie Knobbe and Pam Little will share what AECOM’s multi-pronged strategy entails, how it integrates with the company’s internal communications plan and the cost savings achieved.