The use of best management practices and new innovations in conjunction with a focus on producing high quality seed, can help wheat producers increase farm profitability. These practices include: 1. using the best varieties of professionally produced seed to ensure quality, varietal purity, minimum germination percentage criteria and freedom from weeds or noxious weeds; 2. using appropriate seeding rates; 3. using the right fertilizer at the right place, in the right amount, and at the right time; and 4. using the right harvest speed. All can help wheat producers maximize yield potential while still producing high quality seed.