2018 International Pizza Expo

Marketing: Go Big or Go Small (Room S108-109)

21 Mar 18
4:00 PM - 5:00 PM
There are rules of the road for driving customer demand, but often they vary by market size. Listen in as city boy Nick Bogacz (Caliente Pizza & Draft House, Pittsburgh) compares notes with country boy Keith Coffman (Lost River, Bowling Green, KY). Both run million-plus pizzerias, and they’ll help you see what works best in small towns, in big cities and in communities of any size.