Marketing to Gen Z: Playing by the “Pivotal” Generation’s Rules
(Room S104-105)
21 Mar 18
2:30 PM
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3:30 PM
Today’s teenagers aren’t just “tomorrow’s consumers” — they’re already one of the most powerful consumer forces in our market today. This young generation of consumers are forming their own brand preferences and developing buying behaviors that are not defined by what we’ve seen from generations previously. It’s a generation of “old souls” in youthful bodies, and they’re pivoting away from past generations to create a unique identity all their own. Explore how modern brands are learning to play by Gen Z’s rules to earn their love and loyalty, and how Gen Z is driving a new era of empowered consumerism.