2018 International Pizza Expo

Creating a Competition-Proof Pizzeria (Room S110)

21 Mar 18
2:30 PM - 3:30 PM
Are you sensing that diners in your area are comparing you unfairly with other restaurants? What weaknesses do others have in your market that you can turn into an unfair advantage for your pizzeria? Learn how to find your competitors’ vulnerabilities and turn them into sales opportunities for your company. Switch the selling script and eliminate your competition. Experienced restaurateur and consultant Michael Attias will sho you how to mystery shop your competitors and dissect them, then take this newfound forensic evidence and turn it into an unfair dine-in, takeout, delivery and catering advantage.