Understanding and Connecting With Millennials and Gen Z
(Room S222-223)
21 Mar 18
10:00 AM
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11:00 AM
Although not a Millennial as defined by his age, Jeff Fromm is the “Millennial Marketing Guy.” He is president of FutureCast, a marketing consultancy that specializes in trends and the impact of young consumers. He also is a contributing writer at Forbes.com and leads a team of researchers studying the tastes and actions of the generations that are driving changes in the marketplace. His fast-paced session will give you the insights you need to communicate with younger customers and make them advocates for your business.